01
Inquiries qualified first.
Budget, scope, timeline, and lot status captured before anything reaches your calendar. You spend consultation hours on buyers who can actually build, not on dreamers pricing a fantasy.
Lead Qualification and Proposal Follow Up for Home Builders
The proposal went
out. Then silence
for three weeks.
The Business Case
A custom build is a six-figure decision made over months — most deals die in the silence between conversations. Slow qualification and cold proposals cost you jobs long before price ever comes up.
Who We Work With
General contractors and custom home builders running long, high-value sales cycles who lose deals to unqualified inquiries eating their time and to proposals that go quiet because nobody's minding the follow-up.
What changes
02
Proposals that don't go cold.
A six-figure proposal sitting unanswered isn't a no, it's a follow-up you didn't make. Structured sequences keep you in front of the client through the decision window instead of losing them to the builder who stayed in touch.
03
Long cycles held together.
Design, permitting, and financing stretch a build sale across months. Automated touchpoints keep the relationship warm through every stall so the client is still yours when they're finally ready to break ground.
04
Referral network worked.
Past clients, architects, and realtors are your best pipeline and the one you never systematically touch. Reactivation keeps you top of mind with the people who send you six-figure jobs.
What we know
Qualification
Your scarcest resource is consultation time.
A builder's calendar is the bottleneck. Every hour spent pricing a job for someone who can't finance it is an hour stolen from a buyer who can. Qualifying hard and early isn't rude, it's the difference between a full calendar of real deals and a busy calendar of nothing.
Follow-Up
Deals die in the silence, not the objection.
Six-figure decisions don't get made fast, and the builder who wins is usually just the one who stayed in contact without being annoying. Most builders send the proposal and wait. The system makes sure waiting doesn't mean disappearing.
Relationships
Your next job comes from your last one.
Custom building runs on referrals from past clients, architects, and realtors. That network is your cheapest, highest-converting pipeline, and almost no builder works it systematically. Staying present with the right twenty people is worth more than any ad spend.
Next step
Start with understanding
what it's actually costing.
We map your current sales cycle, quantify what unqualified leads and cold proposals are costing you, and show you what closing those gaps would require. Free, no obligation, no pitch deck.
Book the Audit → ← All industries